Summary    

 

Track record for building and managing businesses regionally and globally. Functional responsibilities covered all aspects of strategy, brand development, communications, digital and offline marketing, market research and new product development (Alfred Dunhill, Estee Lauder, L’Oreal).

 

Line responsibilities included managing retail and wholesale operations, business development and customer services (Alfred Dunhill).  Worked for public and private companies at all stages of evolution ranging from online start-ups to mature businesses as well as turnaround situations.

 

Structured and restructured many teams and departments. Launched, extended and re-established many brands. Launched, extended and re-established many brands.

 

Business Experience

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2016-present James Stocks & Co (JSC), Business & Strategy Director (London, UK)

 

Merchant bank providing full range of corporate finance services across 3 areas: real estate, infrastructure and SMEs. Responsible for capital raising for SMEs, business development, strategy and marketing initiatives across the group.

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Forum Capital International Ltd, Director (London, UK)

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Boutique investment bank, acquired by James Stocks & Co Limited. Responsible for deal flow, execution and marketing initiatives. Advisory Board 2016 – 2018. Director 2018 – 2020.

 

2014-2016 InnovationsWorks, Partner (London, UK)
 

Developed programs to teach the skills, tools and processes to enable innovation and creative problem solving based on design thinking, the lean business canvas, behavioural psychology and commercial operating experience for corporates, educational institutions and individuals.

 

2002-2016 LT Advisory, Business Consultant (London, UK)   

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Advised businesses in consumer goods, luxury, retail and technology on strategy, brand building and marketing.  Selected assignments included: 

 

2015-2016 Tangerine - world-class design agency. Advised on marketing and public relations.

2012-2013 See It Want It, CMO - online shopping community startup. 

2010-2012 Theo Fennell Plc - Marketing Director, Special Projects - leading British Jeweller and Silversmith.

 

2008-2009 McArthurglen UK Ltd, Chief Marketing Officer (London, UK)

 

Europe’s leading developer, owner and operator of luxury outlet shopping centres. Managed European marketing team comprising over 20 professionals. Developed and implemented marketing strategy across portfolio of 17 shopping centres in 6 countries to support the Company’s leadership position in the sector. 

                                      

2004-2005 Kenneth Green Associates, Marketing Director (London, UK)

 

Leading distributor of luxury fragrances, skincare and haircare in the UK. Managed marketing, communications, public relations and relationships with diverse groups of brand owners and key suppliers.

 

1995-2002 Alfred Dunhill Ltd, Managing Director (London, UK) 

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Managed operations for 7 retail stores, 150 wholesale accounts and customer services.  Responsible for 70 staff.  Implemented new brand strategy that included opening a new flagship store.

 

Adjusted product offering, reconfigured store layout and implemented sales training to increase customer flow, conversion rates and average transaction values to achieve sales growth. Rationalised wholesale network while maintaining wholesale sales levels.  Oversaw tactical marketing activities to increase footfall including in-store events.

 

General Manager Marketing Services (Worldwide)

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Created new organisational structure to manage the strategic development and implementation of all aspects of the marketing mix, across all product categories (menswear, leather goods, writing instruments and watches). Functions included communications (advertising, print, direct mail and new media), brand support (packaging, point of sale and anti-counterfeiting) and visual support (retail/wholesale installations, special events, display and merchandising).  Implemented new brand identity

 

General Manager Fragrance (Worldwide)

 

Responsible global men’s fragrance and toiletries business. Developed and executed global strategy.  Created and launched new products and reduced sales decline. Secured new listings and signed new distribution agreements.

 

Oversaw fragrance production with leading consumer goods company (The Netherlands). Built and managed team responsible for communications, merchandising and training. Liaised with international regulatory authorities and international trade and consumer press. Identified licensing partner and negotiated deal.

 

1994-1995 Estee Lauder, Group Product Manager (London, UK)

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Managed skin care, fragrance and make-up brands to achieve record sales growth. Oversaw development of new product launches, budgets and communications.  

 

1992-1994 L'Oreal, Product Manager, Coiffure Division (London, UK)

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Managed UK styling and haircare portfolio of brands. Marketing included: product promotions, relaunch of an established haircare product, range extension of a styling brand and the launch of a haircare range.  

 

Summer 1991 Business Consultant (Paris, France)

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Researched and developed a model for ‘brand extensions’.  Interviewed executives in top French cosmetic, food and luxury goods companies.  Hired assistants.  Presented findings.

 

1981-1989  EY International, Manager, Mergers and Acquisitions (New York, USA)
 

Managed M&A project teams.  Advised clients on valuing and buying companies, including designing acquisition financing and tax structures.  Co-edited M&A newsletter. Performed due diligence, wrote financing prospectuses and analysed credit arrangements.

    

Chartered Accountant (Toronto, Canada)

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Planned and completed audits for some of the firm’s largest clients in publishing, financial services, healthcare and manufacturing.  Supervised up to 10 professionals

 

Education

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1990-1992 London Business School, MBA degree (London, UK)

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Marketing Club co-chairman.  Consulting projects: Louis Vuitton (Paris) – new product development; ‘Business People’ Magazine (Moscow) – general business advice. Selected to participate in the international MBA Exchange programme at Institute Superior Des Affaires, Groupe HEC (Jouy en Josas, France), Autumn1991.

    

1990    CHRISTIE’S (London, UK)

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Royal Society of Arts Diploma in Fine and Decorative Arts.

 

Languages: 

French (basic proficiency)